Adweek
5 months agoGoogle and NBCU Unite for Macy's Thanksgiving Campaign
NBCUniversal and Google have partnered with the Radio City Rockettes to create custom spots for the Macy's Thanksgiving Day Parade.
The campaign highlights Google Pixel 8's AI-powered camera features and will run during the live broadcast on NBC, Telemundo, and Peacock.
Google Pixel is also the first partner to use NBCUniversal's Spotlight+ ad innovation, reaching viewers across all screens. [ more ]